Types of internet web sites - Web traffic analysis #7

Posted on Thursday, May 28, 2009 at 10:58 pm


 
 
In the recent years, internet websites and resources has transform into something different.

We are see a few types of internet websites that can be grouped into a few categories.

They are :

- Ecommerce
- Informational Content
- Lead generation (Corporate)
- Help and Support sites

Ecommerce

These are basically websites that people do go and buy stuff. Some of the examples includes Amazon.com or a more popular one, to jazzgift.com (which is currently under my ownership and construction).

What this means is a business price of viagra to consumer type of market. As for Ebay.com, it is a consumer to consumer type of commerce, with a proper platform to buy and sell there. These sites often attract online shoppers, and needs a high traffic in order to sustain.

Informational Content

These sites usually contain information like current news, technology updates, information of anything that you want to know more about. It can be a blogging site, like this site or http://singwithpiano.com (offering some singing and piano tips), some organization’s website (http://goodspeedcybercafe.com), or Wiki. By the way, those 2 websites are under my ownership.

There are tons of people sharing information, whether you are a geek or a newbie. These sites often attract a special or specific group of people that needs information. What it means is that people like me who needs help on “how to do wordpress this” or “how to do programming in language X” will tend to like them.

Lead generation (Corporate)

The reason I put a corporate is that nowadays, the corporate site don;t just sit there as a PoC (Point of contact) for clients and customers to get phone numbers or emails. Actual transactions work there. For example, DHL or fedex, where their services are offered online.

The type of website requires a custom design web application, where the business logics are inline with the information systems. Thus they represent a critical function in a business model. These sites attract users who are in the business and consumer market, because apart from giving information, it also provides an offline service.

Help and Support sites

Help and support sites generally meant sites that provide help, and especially help. They are usually sites where a company publishes their help for a product or service, as to lessen the number of service calls required. Some example are microsoft’s support and Yahoo! Answers.

These sites also generate a high traffic rate because it is community driven, meaning people helping each other out, and if you have a similar question, they are more probably answered. Forums can be in this group or under the information/content, depending on what type of information it serves

 
So there you go, a summary of the current sites on the www

 

Using Google Analytics emailing function - Web traffic analysis #5

Posted on Wednesday, February 18, 2009 at 10:32 pm


 
 

One of the problems I had to overcome before I used this function, was to login to Google Analytics and then click on my website’s profile.

After awhile I realise that with just a single login, I could view my mail, adsense, analytics, feedburner all at once. That is by using a cool function at the top of Gmail’s page in the Gmail’s > Settings. By clicking on that, a big menu will appear with several pages:

-General
-Accounts
-Labels
-Filters
-Forwarding and POP/IMAP
-Chat
etc…

Gmail account settings shortcut

Just go to the ‘Accounts’ page, and click (open in new tab) on the ‘Google Account settings’. This is my shortcut to Google Analytics!

Google account settings and other google services

All thanks to the AJAX scripting, it makes navigating around gmail an enjoyable one, because you don’t need to load the whole page to get to where you want.

And shortly after, I had more and more websites to manage, and they grow exponentially! It was time I stop doing this daily, and instead have Google Analytics mail me the reports. One great tip is that if you use the daily or weekly schedule, It’s gonna show you by default viagra for women the web traffic stats for that day or week. If you login to Analytics directly, you’ll see a collected web stats for the period of 30 days. Well that’s an overall view, though you can change it. I find it troublesome.

Under each individual account, there’s a email function, which you can use to it to mail you web stats.
My strategy is to use the daily report function for sites that have higher traffic (those that are of higher important), and a weekly report for those with lower traffic(those that I am less worried about).

So here’s how you do that email thing:

Click on the email button located near the top left, beside the export.

Google analytics email function image

Then you’ll schedule the frequency of the report to be send to your mail account.

Google analytics email schedule image

So now, you can sit back and wait for the reports to come to you, instead of you logging in daily to check the web traffic stats generated by Google’s Analytics.



 
 

I was showing some of the differences between Awstats and Google Analytics, and so I think it is better to show you their GUI interfaces by taking some screenshots from one of my low hanging sites.

Some of the web analytics stats that are significant will be covered here, so if you think there’s a lot of information provided, don’t panic! Not every detail are important.

My Cpanel Awstats:

Awstats of dennisquek.com

My Google Analytics:

Google Analytics of dennisquek.com

A look at these 2 statistics on web traffic analytics shows that there is a big difference between them. On 25 December 2008, which was also Christmas (this is a dated post…), Google analytics show only 391 unique visits with 735 page views for the last 30 days

On the contrast, Cpanel Awstats records a total buy phentermine of 1108 unique visitors and 5653 page views, as of 25th December 2008. Notice there’s a number of visits at 1805, which includes google, yahoo, msn, or other Search engines bots or crawlers. Google Analytics doesn’t have a number of visit stats.

These should be some of the important figures you should look at, before moving onto others. I’ll cover other details that are used to monitor other important stats.

Measuring visits and unique visitors - Web traffic analysis #3

Posted on Thursday, February 5, 2009 at 10:29 pm


As mentioned in the previous post, a unique visitor is a unique “person” who went to your visit your site. A unique person is considered unique, so long as the computer that he is using is unique too. Here I’ll compare unique visitors vs visit count, as well as awstats in Cpanel and Google analytics.

Let’s go deeper into defining a unique visitor.

If your IP address is static

A unique visitor’s with his PC’s IP address unique, will only register itself on your site’s unique visitor count as 1 hit/day only.

On the first day, if the same guy keeps surfing to your site, closes his browser, and opens your site again, it is considered as 1 hit, no matter how many times he does that. On the visit count, it will appear many times, because that is what the visit counts are registering.

On the second day, if he surfs to your site, he registers 2 unique visitor count on your site. This is because it’s a new day so everything else is reset. buy viagra viagra online With Google analytics, this is considered loyalty, or in other words a returning visitor.

If you are using awstats in Cpanel, you’ll see a big number in unique visitors and number of visits, due to the logging of IP addresses that “touched” the server. But under Google analytics, because it uses Cookies to measure visits, it may not register that second day unique visitor count, as it registers by the cookie information stored on the user’s browser.

If your IP address is dynamic

Most of us here uses dial-up, or dynamic IP adddress. Even if yours is static, it might change once a while say few days to a few months, depending on your ISP.

On the first day, this results in the same as if your are in static IP. Your site registers your visit as 1 count.

On the second day, if your IP changes, it is certain that it registers it as another unique visitor. Basically since most users are on DHCP and if they reboot their machines everyday, you are certainly guaranteed a unique visit.

If you are using awstats in Cpanel, you’ll see an even bigger number count in unique visitors and number of visits. But under Google analytics, because it uses Cookies to measure visits, it will register that second day unique visitor count, but it will be called as a Unique visitor but not New Visits.

Cpanel Awstats vs Google Analytics

When you use 2 different browsers on a single computer, it will result as 2 hits, because the cookies are kept in each separate browser.

Therefore, if you compare the 2 web traffic analytics software, you’ll realise that the number generated by Cpanel Awstats is always greater than that of Google Analytics, in terms of both visits and uniques.

Cpanel Awstats = Logs
Google Analytics = Cookies

By comparing the way both software tracks, they are equally fair in each of them. So I suggest you take the mean of the two, and use that as an “average” unique visitor count.

Happy analyzing !

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