Types of internet web sites - Web traffic analysis #7

Posted on Thursday, May 28, 2009 at 10:58 pm


 
 
In the recent years, internet websites and resources has transform into something different.

We are see a few types of internet websites that can be grouped into a few categories.

They are :

- Ecommerce
- Informational Content
- Lead generation (Corporate)
- Help and Support sites

Ecommerce

These are basically websites that people do go and buy stuff. Some of the examples includes Amazon.com or a more popular one, to jazzgift.com (which is currently under my ownership and construction).

What this means is a business price of viagra to consumer type of market. As for Ebay.com, it is a consumer to consumer type of commerce, with a proper platform to buy and sell there. These sites often attract online shoppers, and needs a high traffic in order to sustain.

Informational Content

These sites usually contain information like current news, technology updates, information of anything that you want to know more about. It can be a blogging site, like this site or http://singwithpiano.com (offering some singing and piano tips), some organization’s website (http://goodspeedcybercafe.com), or Wiki. By the way, those 2 websites are under my ownership.

There are tons of people sharing information, whether you are a geek or a newbie. These sites often attract a special or specific group of people that needs information. What it means is that people like me who needs help on “how to do wordpress this” or “how to do programming in language X” will tend to like them.

Lead generation (Corporate)

The reason I put a corporate is that nowadays, the corporate site don;t just sit there as a PoC (Point of contact) for clients and customers to get phone numbers or emails. Actual transactions work there. For example, DHL or fedex, where their services are offered online.

The type of website requires a custom design web application, where the business logics are inline with the information systems. Thus they represent a critical function in a business model. These sites attract users who are in the business and consumer market, because apart from giving information, it also provides an offline service.

Help and Support sites

Help and support sites generally meant sites that provide help, and especially help. They are usually sites where a company publishes their help for a product or service, as to lessen the number of service calls required. Some example are microsoft’s support and Yahoo! Answers.

These sites also generate a high traffic rate because it is community driven, meaning people helping each other out, and if you have a similar question, they are more probably answered. Forums can be in this group or under the information/content, depending on what type of information it serves

 
So there you go, a summary of the current sites on the www

 

Review your web traffic sources - Web traffic analysis #6

Posted on Wednesday, April 15, 2009 at 9:13 am


Reviewing your traffic sources is one of the most interesting and challenging tasks. When you review, in other words analysis your traffc sources, it tells alot about where your visitors are coming from, be it unique or repeatly visitors.

Any types of web traffic, Small and medium enterprises, MNC businesses, retail shops, will face with these types of sources. Typically, there are 3 types of traffic.

Direct Traffic

User types in your domain name and access your site directly. This means the user already knows your site through some other means, like offline advertising in buses, TV, radio media etc

Search Engine Traffic

User types in a keyword in a search viagra on line prescription engine, search engine shows your site on its page. Another name for this is organic traffic. This is where your keywords are important such that the search engine is able to index it. Both GA and Awstats will track and record the keyword search terms used to gain entrance to your site too.

Referral traffic

User clicks a link on a page that has your domain name on it. This can appear in a simple hypertext link, or a banner ad, or a link in forums or social sites.

Below, I have put in some examples that you’ll see from your Google Analytics. You can gather these web traffic stats from any software that you use to track, but this is more visual viewing and illustrations here.

 
This is my web traffic for www.golfswingplaneblog.com

Google analytics Web traffic sources image

Onto this web traffic, we see quite a huge traffic coming from search engines. As the traffic is still quite small, and the site is still young, we can’t really say for sure this is the actual web traffic percentage breakdown. Since the nature of this site is of timely updates and videos, it should be expecting more search engine traffics.

We see only 4 direct traffic, which is probably generated by me, and other referral sites, probably from one of the article sites.There can be very deep and detailed analysis about this traffic, and what are the plans to do in 3 months, 6 months, or a year, to improve the traffic percentages.

www.goodspeedcybercafe.com

Google analytics Web traffic sources image

On this traffic stats, the 3 traffic are split at a bigger pie, with the referrals even bigger. This is due to a lot of “advertising” done on external sites, with links. I expected a bigger direct traffic, because the nature of this site is static and informational, much like a corporate site.

I should be working hard promoting it offline instead, though I recently did an SEO with some appropriate keywords and tags to increase the visibility on the Search engines, so do expect some search engine traffic too.

www.singwithpiano.com

Google analytics Web traffic sources image

This site is my baby, because it is a closely related to a hobby of mine. Initially I wanted to put my music site together with this blog, but it ended splitting to its own. In the first 3 months, the site has traffic quite evenly squared out. But now since the site has grown with much content and the search engines has indexed it properly, the Search engine traffic increase by a lot.

I would expect the direct traffic to increase, (it has been increasing slowly) and this means more users have remembered my domain name properly, and wants to access my site directly. This site was meant to be both informational, educational, as well as to share my stuff with others.

These are some kind of reviews to some of my sites, and their traffic analysis to show you how important these sources could tell you about.

That’s all for my post on web traffic sources analysis and review!

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  • Ahmad: Hi, Very Very Informative and Practical. :) :) :) :) Regards, Ahmad
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