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Web traffic analytics is all about understanding those people who came to your website.

If you have a website, or wants to know what’s with a website and the web analytics stuff, here’s where you can find some. In this post, I’ll give you an idea on the why, the how, the where, the when and the who.

I’ll just give you some simple explainations:

Why do people visit to your site ?

The reasons are simple. You setup a website with some sort of information or resources, and online viagra purchase then they come to view or use the information and resources. It might also be some sort of search engines “picking” up your web site’s content and keywords too.

Or maybe they love what you offer them, or a “community” that you already have eg. forums, as well as some other free information just about any topic under the sky. A resource might be an E-commerce shopping facility eg. Amazon.com or some help sites like Microsoft’s support site.

How do people visit to your site ?

You see, the why tells you pretty much why they came, but how to you proof the real reasons they came for? To do that you need the How!

Web traffic, people like you and me who surfs the net, usually gets to a website (I like the word ‘resource’) via these 3 methods.

1) Search engines (Google, Yahoo!, MSN)

2) Referals (a link of your site on someone else’s site)

3) Direct (someone who types in your site’s name on his browser)

So it’s pretty much easy to look at web traffic analysis if we look at how people enter your site.

Where do people visit to your site ?

Firstly, I have to clarify. Theres 2 where. It’s where your traffic came from (which country) and where do they visit.

The country part is pretty straight forward. By looking at your IP address or your ISP’s gateway or proxy, it is easily determined. A range of IP address has been pre-registered by your ISP, managed by ICANN (www.icann.org) which then reveal where that ISP’s country is in. So that’s just that.

The other is where your visitors are looking at. In other words, which are the pages or topics that interest your visitors / which are the higher viewed pages / content.

When do people visit to your site ?

In my oponion, this isn’t very important. Because we all have different time zones, its going to be messy. Also, does it matters if your visitors browse your site in the day or night ? Your website runs 24/7 (your webhost should guarantee that!)

Who visits to your site ?

This is a little tricky, because the who involves a certain level of identification and if you can’t identify them, then this ‘who’ will be out of the question. Typically, if a visitor registers and logs into your site, then it is possible for you to tell who has logged in.

The ‘who’ shouldn’t be of great importance, since it doesn’t matters if it was Bill gates or Obama who visits your site. That is not the aim in Web Traffic analytics!

 
We’ll go into some other areas in web analytics and traffic analysis in the next few posts !